The establishment was found in the late 70s to be the group of companies’ base covering all the Middle East. It went globally as its founder Mr. Mohamed Dabaan took owner ship of Jovial Watches trademark in 1988. From this point a new generation for Jovial was born by expanding the products from watches to French perfumes, pens and leather goods in high quality standards. An international network of Jovial identity boutiques was formed, with distributors in several places in the world especially Middle East and Gulf Area.

In addition of obtaining new trademarks which be launched soon in the area. The new generation of the family has engaged into the world of business to carry the banner of growth and development, and follow the path of success by experienced guidance to the future.