The establishment was found in the late 70s to be the group of companies’ base covering all the Middle East. It went globally as its founder Mr. Mohamed Dabaan took owner ship of Jovial Watches trademark in 1988. From this point a new generation for Jovial was born by expanding the products from watches to French perfumes, pens and leather goods in high quality standards. An international network of Jovial identity boutiques was formed, with distributors in several places in the world especially Middle East and Gulf Area.